Binance, the world’s leading cryptocurrency exchange, has announced a new
6/23/2022, 03:05 PM
Binance, the world’s largest cryptocurrency exchange, has signed an exclusive multi-year partnership with soccer legend Cristiano Ronaldo. The deal will see the Manchester United star and the exchange work together to create different NFT collections, which will be listed exclusively on the Binance NFT marketplace. This is a great opportunity for Ronaldo’s fans to connect with him and own a piece of iconic sports history.
Binance intends to use the deal to onboard Ronaldo’s fans into the Web3 and NFT world. The partnership will allow Binance to tap into Ronaldo’s huge fan base and introduce them to the exciting world of NFTs. This is a great way for Binance to promote adoption of NFTs and grow its user base.
Ronaldo commented on the partnership, noting that his relationship with his fans is “very important,” and he is happy to give them “unprecedented experiences” through the Binance NFT platform. Changpeng Zhao (CZ), Founder and CEO of Binance, also commented on the partnership saying: “Cristiano Ronaldo is one of the world’s best footballers, and has transcended sport to become an icon in multiple industries. He has amassed one of the world’s most dedicated fan bases through his authenticity, talent, and charity work. We are thrilled to provide his fans with exclusive engagement opportunities to connect with Ronaldo and own a piece of iconic sports history." This is not the first time a renowned footballer has partnered with a crypto-related firm. Earlier this year, Lionel Messi, Ronaldo’s rival according to the media and fans, signed a $200 million global ambassador deal with digital fan token company Socios.com. This shows that there is growing interest from high-profile athletes in partnering with blockchain companies.
Overall, this partnership between Binance and Cristiano Ronaldo is a win-win for both parties involved. It provides an excellent opportunity for Binance to promote adoption of NFTs amongst mainstream users while also giving Ronaldo’s fans unique access to engage with him via the Binance platform
Binance intends to use the deal to onboard Ronaldo’s fans into the Web3 and NFT world. The partnership will allow Binance to tap into Ronaldo’s huge fan base and introduce them to the exciting world of NFTs. This is a great way for Binance to promote adoption of NFTs and grow its user base.
Ronaldo commented on the partnership, noting that his relationship with his fans is “very important,” and he is happy to give them “unprecedented experiences” through the Binance NFT platform. Changpeng Zhao (CZ), Founder and CEO of Binance, also commented on the partnership saying: “Cristiano Ronaldo is one of the world’s best footballers, and has transcended sport to become an icon in multiple industries. He has amassed one of the world’s most dedicated fan bases through his authenticity, talent, and charity work. We are thrilled to provide his fans with exclusive engagement opportunities to connect with Ronaldo and own a piece of iconic sports history." This is not the first time a renowned footballer has partnered with a crypto-related firm. Earlier this year, Lionel Messi, Ronaldo’s rival according to the media and fans, signed a $200 million global ambassador deal with digital fan token company Socios.com. This shows that there is growing interest from high-profile athletes in partnering with blockchain companies.
Overall, this partnership between Binance and Cristiano Ronaldo is a win-win for both parties involved. It provides an excellent opportunity for Binance to promote adoption of NFTs amongst mainstream users while also giving Ronaldo’s fans unique access to engage with him via the Binance platform